The bluest smurf experience in the world
The Smurfs
B2CConsumer goods & ServiceServices: Communication,
Web Design,
Content Production,
Web Development,
E-commerce,
Campaigns,
Digital Marketing,
Social Media,
Analytics
Awards: Meilleur du Web 2018, Efficacité Business & Marketing en ligne – Visit.Brussels Awards 2018, Most noted exhibition
Packed with fun and activities for the family, the Smurf Experience is a once-in-a-lifetime global event celebrating the 60th anniversary of the smurfs.
The main business objectives were to increase global awareness and online conversions while getting people to physically attend the event.
To boost online sales performance, we implemented several online strategies including building awareness, retargeting prospects and converting them into customers.
35%
digital Sales
50%
funnel Drop
250k
visitors
Behind the scenes overview by Chloé Beaufays, Event Manager @ Cecoforma & Damien Tarrio, Partner @ Wowcab
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